Agency: McGarry Bowen
ACD: Tom Jackson
Art Director: Jesse Packer
The Problem: Accenture, the management consulting and technology company, helps businesses stay competitive and profitable by finding ways for them to adapt and evolve. They wanted a global campaign that told that story in a simple, visual way.
The Solution: We created a campaign that used the arrow from their logo, encouraging businesses to evolve or risk extinction.
Accenture — Adaptation
Tom Jackson & Jesse Packer
Tasked with "intriguing and engaging business travelers" we created a campaign of icon-only billboards that provoked thought about the future of global business and Accenture's role in it.