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Agency: Cummins & Partners

Creative Director: James Proctor

Copywriter: Tom Jackson

Art Director: Tian Murphy

The Problem: AdWeek tasked creatives with the challenge to create something 'impossible' a positive ad to promote tourism in North Korea.


The Solution: My approach was to find a U.N. human rights report on North Korea and redacted it to put a positive spin on the country. It was one of the winners of the competition. 

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