Agency: Cummins & Partners
Creative Director: James Proctor
Copywriter: Tom Jackson
Art Director: Tian Murphy
The Problem: AdWeek tasked creatives with the challenge to create something 'impossible' a positive ad to promote tourism in North Korea.
The Solution: My approach was to find a U.N. human rights report on North Korea and redacted it to put a positive spin on the country. It was one of the winners of the competition.