Aesop — Queer Library
Agency: T&A / Native Agents
Creative Directors: Tom Jackson & Abi Benitez
Artwork: Jeffrey Cheung
Inspired by Aesop's deep love of literature (all labels feature quotes from ancient writers) and to celebrate pride, stores across three countries were transformed into real libraries offering guests over 120 titles from trans and BIPOC writers, free to take home.
We worked with artist Giancarlo Montes Santangelo to create collages of three of the artists featured in the library. We also interviewed each writer and created editorial content that was shared across all Aesop social channels.
The Aesop Queer Library was featured in multiple publications including: