The Problem: Renew Australian's sense of pride about all the amazing produce we grow in our own backyard.
The Solution: We created The Australia Tree filled with all differnt kinds of wonderful produce grown locally.
The Real Life Australian Grown Tree: We took over trees in a popular malls in 3 main cities and asked our fans online to tell us their favorite local produce. A tag was then added to the tree with their message and we partnered with suppliers and the charity Oz Harvest to give the produce to Aussie's who needed it the most.
The Aussie Tree became a source of pride for locals and a great reminder of all the wonderful produce Australia grows. We also helped feed thousands of less fortunate people with the best food Australia has to offer.