Budweiser — Give a Damn
Agency: Vayner Media
Copywriter: Tom Jackson
To make the most of the massive Super Bowl audience we created a social campaign and tool that helped people get home safely after the game and also raised a bunch of money for safe ride programs.
The campaign was so successful that even our competitors pitched in to help.
Users simply put in their zip code and a list of transport options in their area were generated.
We also had the goal of raising one million dollars for safe ride programs so Bud donated $1 every time #GiveADamn was shared socially. It was so popular even our competitors joined in.
Our million dollar goal was reached by the end of the night.