Budweiser — Give a Damn

Agency: Vayner Media
Copywriter: Tom Jackson 

To make the most of the massive Super Bowl audience we created a social campaign and tool that helped people get home safely after the game and also raised a bunch of money for safe ride programs. 

The campaign was so successful that even our competitors pitched in to help. 

Users simply put in their zip code and a list of transport options in their area were generated.

 

We also had the goal of raising one million dollars for safe ride programs so Bud donated $1 every time #GiveADamn was shared socially. It was so popular even our competitors joined in.

 

Our million dollar goal was reached by the end of the night.