CHEVRON
Agency: McGarryBowen
ECD: Danny Gregory
ACD/Copywriter: Tom Jackson
Art Director: Jesse Packer
The Problem: People hate oil companies, they really hate them. And they have good reason to. However, energy is vital to our way of living. Chevron wanted to tackle its critics head on.
The Solution: We created a bold campaign that examined the common ground Chevron shares with its critics. It addressed the attacks thrown at Energy companies and showed all the ways Chevron is committed to being different, and doing better. Each ad is co-signed by a community/environmental leader and a Chevron representative.
Chevron — We Agree
Agency: McGarryBowen
Creatives:
Tom Jackson & Jesse Packer
Energy companies have issues. But despite the very valid criticisms sent their way, when you dig a little deeper it turns out that Chevron shares many of the same concerns as their opposition. This campaign explored that common ground on which both sides could both agree.
Digital/Social
