The Problem: People hate oil companies, they really hate them. And they have good reason to. However, energy is vital to our way of living. Chevron wanted to tackle its critics head on.

The Solution: We created a bold campaign that examined the common ground Chevron shares with its critics. It addressed the attacks thrown at Energy companies and showed all the ways Chevron is committed to being different, and doing better. Each ad is co-signed by a community/environmental leader and a Chevron representative.