We partnered with beauty brand Aesop to create a suite of assets, and events in L.A. and New York, to bring to life their Queer Library during pride. The brand turned multiple stores into Queer libraries offering guests over 120 titles, free to take home. The focus was on writers from trans and BIPOC communities.
The program is a rare example of a brand willing to not just talk the talk, but also walk the walk. Aesop removed walls of products in their stores to give over valuable shelf space for the books to sit during the initiative in late June.
Agency: T&A / Native Agents
Tom Jackson & Abi Benitez
We worked with artist Giancarlo Montes Santangelo to create collages of three of the artists featured in the library. We also interviewed each writer and created editorial content that was shared across all Aesop social channels.
The Aesop Queer Library was featured in multiple publications including: