The Problem: Dell wanted to show how its technology will play a part in the future of all kinds of industries from healthcare to education to hospitality. 


The Solution: We created an episodic campaign featuring the same characters to show how Dell plans to help all kinds of industries become 'future ready.' Each spot is linked to the other and when viewed back to back they tell a larger story about the future of Dell and how we'll use its technology in the world. 



Agency: Y&R

ECD: James Othmer

ACD/Copywriter: Tom Jackson

Art Director: Yuni Son