Eastlink Storybook


The Problem: After pitching and winning the business for a new motorway in Melbourne we created a campaign that would show Melbournians how much time they could save from using it.  

The Solution: As part of this campaign I wrote a story book — sent to over 100,000 people — that motorist could read to their kids because by using the Eastlink they would have a lot more time at home to do the things like this that really matter.