The Problem: Student life can really suck when you have no money. But it doesn't have to. Especially if you take advantage of The National Australia Bank's low interest student loans.
The Solution: We started with the proposition and line 'Student life doesn't have to be like this.' We then created print and online ads as well as installations on college campuses during orientation week, featuring National Australia Bank stalls built to look like sad student living rooms, and placed busted up old cars in their parking lots covered in the campaign message.
National Australia Bank