GCD: Shayne Millington, Craig Love
ACD/Copywriter: Tom Jackson
Art Director: Spencer Black
The Problem: Reebok wanted to reinforce their position as iconic streetwear brand with roots stretching back to the late 80's.
The Solution: We created two pieces of film for the Reebok Pump and the Reebok Classic that both start in the 80's and end in the present day. Throughout the spots the fashion changes to reflect each new era, while the shoes stay classic.
Reebok — History
Creatives: Tom Jackson & Spencer Black
We were asked to help celebrate Reeboks' deep involvement in sport and street culture since the late 1980's through to the present.