SAMSUNG
Agency: GAYLETTER
Creative Director: Tom Jackson
Photographer: Elliott Brown
Art Director: Abi Benitez
The Problem: Samsung837 wanted to celebrate the Obama administration's designation of the Stonewall Inn as the first national monument to LGBTQ rights.
The Solution: We created a 360-degree short film for Facebook at the Stonewall Inn narrated by Tree, a bartender who has been working at the Inn since the late 60's, a 100-person dinner party at Samsung 837 in the Meatpacking District, with a performance by Marina and the Diamonds, and a panel discussion moderated by Whoopi Goldberg to talk about the legacy of the Stonewall Inn and the future of the LGBTQ movement.
