SAMSUNG

Agency: GAYLETTER

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Creative Director: Tom Jackson

Photographer: Elliott Brown

Art Director: Abi Benitez

The Problem: Samsung837 wanted to celebrate the Obama administration's designation of the Stonewall Inn as the first national monument to LGBTQ rights.

The Solution: We created a 360-degree short film for Facebook at the Stonewall Inn narrated by Tree, a bartender who has been working at the Inn since the late 60's, a 100-person dinner party at Samsung 837 in the Meatpacking District, with a performance by Marina and the Diamonds, and a panel discussion moderated by Whoopi Goldberg to talk about the legacy of the Stonewall Inn and the future of the LGBTQ movement.

WRITING

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FASHION CREATIVE DIRECTION