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I led Target's Holliday promo campaign, and lived to tell the tale. The project featured dozens of unique spots and 100's of assets. The campaign look was inspired by the artwork of James Turrell. This was a monster of a project that took over six months to complete. It truly took a village to create all the assets. 


Agency: Mother 

Creative Directors: 

Tom Jackson & Katia Kuethe

Director: Lacy

Production: Merman

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