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I led Target's Holliday promo campaign, and lived to tell the tale. The project featured dozens of unique spots and 100's of assets. The campaign look was inspired by the artwork of James Turrell. This was a monster of a project that took over six months to complete. It truly took a village to create all the assets.
TARGET
Agency: Mother
Creative Directors:
Tom Jackson & Katia Kuethe
Director: Lacy
Production: Merman
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