Villa One — Life as it Should Be
Agency: YARD NYC
Art Director: Steven Williams
Photography: Ryan McGinley
Villa One came to us with a bottle and label, but no brand beyond that. We worked to develop a visual world and brand story for the tequila.
Working with co-founders Nick Jonas and John Varvatos we developed the concept of 'Life as it should be.' This allowed us to celebrate all the special moments in life that get even better with glass of tequila in hand.