The Problem: Betadine is an antiseptic lotion that was popular with an older generation.

They came to us and asked us to help them get their message out to millennials. 

 

The Solution: We decided to go to places around the CBD where young people are. We placed paste-ups of people tripping over actual obstacles: stairs, cracks and pipes with the tag line: Kiss it Betadine.

© 2019 by Thomas Jackson +1 917 435 8470 - TOMJJACKSON@GMAIL.COM